Category Archives: Uncategorized

Measure Your Social Metrics

Social networks are vital to locating customers following the baby boom generation.  Have a look at the results from a end of year survey conducted by Statistic Brain. How are you measuring your success?  Did you set goals before you … Continue reading

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First Look: Genome from Yahoo!

Yahoo! may have it’s hands full with Dan Loeb of Third Point, whose recent success has triggered Scott Thompson’s exit as CEO and removed three board members, but life rolls on with the release of Genome.  For more on the … Continue reading

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Social Marketing Software

Paying attention to detail is one of the things that helps build confidence. It’s also how you can take advantage of an opportunity, when you notice a detail that gives you an edge.  Maybe it’s a hot selling item at … Continue reading

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Survey Scoring

The art of surveying is as alluring and detailed as it is mysterious and misleading. Why a survey?  It’s a terribly important question that can easily be under appreciated.  It would be all too simple to say “the goal is … Continue reading

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Successful Facebook Contests

Todd Wasserman, business and marketing editor at Mashable, submitted this post to the American Express Open Forum which details the success of several Facebook contest campaigns. Takeaways Here are my takeaways from this post. Build it and they will come. … Continue reading

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Social marketing from the trenches

Why social media?  What’s so special about it?  Is is the ability to create exclusivity among groups of friends, colleagues, customers?  Is it simply a breath of fresh air away from talking on cell phones and being glued to televisions, … Continue reading

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Welcome

Welcome to Mind Your Metrics, a blog featuring marketing observations and speculations.  As my background will attest, my love of marketing centers around online marketing, however, my interest in all marketing forms is well developed.  My hope is to one … Continue reading

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